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Client: Toys "R" Us:

The Assignment: Increase store traffic within the African American Community

Executed a multimedia and community relations campaign for Toys "R" Us. A nine city church program with kiddy choirs performing at TRS stores heightened impact and store traffic during the crucial holiday buying period. TRS also built a "Kids Playroom" in select hospitals across the country. It included furnishings, TV, VCR and each hospital picked out their own toys during a complimentary shopping spree at a local Toys "R" Us store.
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TOYS 'R' US
QUICKFACTS
  • Founded in 1948 as a baby furniture store in Washington D.C by Charles Lazarus in time for the post-war baby boom era
  • Emerged as a public company in 1978
  • $11 billion dollar company with approximately 1,500 stores worldwide
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